Privacy Policy

Last update: May 1, 2023

Helio Tile Sp. z o.o. company makes every effort to keep your information private and to process personal data in accordance with the applicable Polish and European Union law, in particular the GDPR. Therefore, we publish a document explaining the principles and methods of collecting, processing, and using information about our clients. Please read the following content to understand our privacy policy and the way we process your personal data.

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1. Who is the administrator of personal data?

The controller of your personal data is Helio Tile llc. with its registered office in Olsztyn, address: ul. Włościańska 11, 10-857, Olsztyn, registered in the entrepreneurs register maintained by the District Court in Olsztyn, VIII Economic Department of the National Court Register, under the number KRS: 0000725758, NIP: 7393912835, REGON: 36983908200000.

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2. How can you contact us?

We encourage you to contact us via email at info@heliotile.eu. However, if you prefer written correspondence, please address it to: Helio Tile Sp.z.o.o, ul. Włościańska 11, 10-857 Olsztyn.

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3. What data do we collect and for what purpose?
Your personal data may be processed in the following cases:

1. To conclude and perform a contract - we may process the information provided by you, such as your name and surname/company name, email address, contact address, contact telephone number, and tax identification number (NIP). They are necessary to conclude and perform the contract for the provision of digital content, services, or actions taken at your request before its conclusion. Providing the above-mentioned information is voluntary but necessary to conclude the contract. This data will be processed for the purpose of performing the contract or taking actions at your request before its conclusion (Art. 6(1)(b) GDPR) and for the purpose of fulfilling legal obligations, including tax law and accounting regulations (Art. 6(1)(c) GDPR). They will be used during the necessary period to perform the service until the expiry of the limitation period for claims arising from the contract.

2. For ongoing contact - we may process your data such as name, surname, email address, phone number, or correspondence address, as well as other data that you decide to provide us with in the content of the message sent to us. In this case, personal data is processed based on our legitimate interest, which is to correspond with you and exchange information (Art. 6(1)(f) GDPR). After its completion, we may process the personal data provided by you for the purpose of archiving (which constitutes our legitimate interest based on Art. 6(1)(f) GDPR). Providing such data is voluntary but necessary to correspond with us or exchange information. The processing of your personal data will last no longer than until you submit a justified objection.

3. Establishing business cooperation, then for the purpose of concluding and performing civil law contracts, commercial contracts, and in the case of recruitment. We may process your data such as name and surname, phone number, email address, company name, NIP, position/title, and other data necessary to perform the contract. In this case, personal data is processed based on our legitimate interest, which is to establish cooperation and perform contracts (Art. 6(1)(f) GDPR). Providing such data is voluntary but necessary to establish business cooperation and perform contracts. The processing of your personal data will last no longer than until you submit a justified objection.

4. In order to establish contact with representatives or designated contacts - if you represent any public or private entity or if you are designated as a contact person by such an entity, we may process your data such as: name, PESEL number, telephone number, email address, function/position, based on our legitimate interest (Art. 6 (1) (f) GDPR), which is to sign and conclude a contract with the entity you represent, to ensure contact with such entity, and to verify whether you are authorized to represent such entity. Providing data is voluntary, but refusal to provide them may prevent our communication or conclusion of a contract. These data may be processed until the end of communication with you or until the limitation period for claims arising from the contract concluded with the entity you represent or own.

5. In order to determine, pursue, or defend any claims and rights - based on our legitimate interest (Art. 6 (1) (f) GDPR) until the limitation period for such claims expires.

6. In order to send a newsletter, including for the purpose of direct marketing - we may process your data in the form of an email address based on your voluntary consent (Art. 6 (1) (a) GDPR) in connection with Art. 10 (1) and (2) of the Act of 18 July 2002 on the provision of electronic services, Art. 172 of the Act of 16 July 2004 - Telecommunications Law. Your data will be processed until you withdraw your consent - you can resign from receiving the newsletter at any time by contacting us via email at info@heliotile.eu or by clicking on the unsubscribe link located at the bottom of each message containing the newsletter. This will not affect the lawfulness of processing based on consent before its withdrawal. Based on our legitimate interests (Art. 6 (1) (f) GDPR), we may also analyze whether you are reading our newsletters and which information contained in them is read most frequently.

7. In order to manage the website and analyze data collected automatically - based on our legitimate interest (Art. 6 (1) (f) GDPR) for the duration of our website's operation, but not longer than until you object to the processing of your personal data.

8. In order to manage profiles on social and internet platforms. Since we have profiles on social platforms (e.g., Facebook, Instagram, LinkedIn) - we may process your data that is left when visiting our profiles and viewing presented materials (comments, internet identifiers, likes). Such data is processed mainly for statistical and analytical purposes and possibly to determine and defend against claims. The legal basis for processing your personal data is our legitimate interest (Art. 6 (1) (f) GDPR), which involves promoting the brand, presenting our materials, ensuring the quality of services provided and products offered, and also determining and defending against claims (if necessary). Your data within the specified range will be processed by us for the duration of creating profiles, presenting materials, and after this time for the period required by the provisions of applicable law. The period of storing such personal data may be extended each time for the limitation period if processing of the data is necessary for the pursuit of our possible claims or defense against such claims. We indicate that the above information does not apply to the processing of personal data by administrators of social and online portals.

9. In addition, in other cases (other than those mentioned above) about which we inform you on an ongoing basis, your personal data may be processed based on:
   - voluntary consent given by you (Art. 6(1)(a) of GDPR);
   - applicable legal regulations – when processing is necessary to fulfill our legal obligation (Art. 6(1)(c) of GDPR);
   - necessity for other than the aforementioned purposes resulting from legally justified interests pursued by us or a third party (Art. 6(1)(f) of GDPR).

 

4. How do we process your data and what rights do you have in this regard?

We conduct a risk analysis to ensure that personal data is processed safely – primarily ensuring that only authorized persons have access to the data and only to the extent necessary to carry out the purpose for which the data was collected, taking into account the tasks performed by such persons. We ensure that all operations on personal data are recorded and performed only by authorized employees and collaborators. To the extent provided by applicable personal data protection laws, you have the following rights:

1. The right to access personal data (Art. 15 of GDPR): you have the right to obtain confirmation from us as to whether or not your personal data is being processed, and, where that is the case, to access such data and obtain information on, among others, the purpose of the processing, the categories of personal data concerned, the recipients or categories of recipients to whom the personal data has been or will be disclosed, including recipients in third countries or international organizations.

2. The right to rectify personal data (Art. 16 of GDPR): you have the right to request us to rectify your personal data if it is inaccurate or incomplete.

3. The right to erasure of personal data, also known as the right to be forgotten (Art. 17 of GDPR) – in cases provided for by applicable law, you have the right to request us to erase your personal data and inform the entities to whom we have disclosed your data of your request.

4. Right to restriction of processing (Art. 18 GDPR): In certain cases, you have the right to demand the restriction of the processing of your personal data: a) when you contest the accuracy of the personal data, for a period enabling us to verify the accuracy of the data; b) when the processing is unlawful and you oppose the erasure of the personal data and request the restriction of their use instead; c) when we no longer need the personal data for the purposes of processing, but you require them for the establishment, exercise or defence of legal claims; d) when you have objected to processing under Article 21(1) GDPR – pending the verification whether our legitimate grounds override yours.

5. Right to data portability (Art. 20 GDPR): You have the right to receive the personal data you provided to us and transmit them to another controller of your choice. This right applies when we process your personal data based on your consent (Art. 6(1)(a) GDPR) or for the performance of a contract (Art. 6(1)(b) GDPR), and the processing is carried out by automated means. To the extent technically feasible, you may also request that we transmit the personal data directly to another controller.

6. Right to object (Art. 21 GDPR): If we process your data based on our legitimate interests, you have the right to object at any time to such processing of your personal data for reasons related to your particular situation. In such case, we may not process your personal data unless we demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims. However, if your personal data are processed by us for direct marketing purposes, including profiling, upon receipt of your objection (without any justification required), we will unconditionally cease to process your data for that purpose.

7. Right to withdraw consent (Art. 7 GDPR): If the processing of personal data is based on your consent (Art. 6(1)(a) GDPR), you have the right to withdraw your consent at any time. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.

8. Right to lodge a complaint with a supervisory authority (Art. 77 GDPR): If you believe that the processing of your personal data infringes applicable laws, you have the right to lodge a complaint with a supervisory authority – the President of the Personal Data Protection Office.
   To exercise your rights (except for point 8 above), you can simply send us an email at info@heliotile.eu or contact us in writing at Helio Tile Sp.z.o.o, ul. Wołościańska 11, 10-857 Olsztyn.

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5. How long do we keep your data?

The processing period for personal data depends on the purpose of the processing and is indicated in point III for each of the purposes. The processing period may be extended in the event that processing is necessary for establishing and pursuing potential claims or defending against them (up to the statute of limitations period under applicable law), and after this time, only to the extent required by law (e.g. for tax and accounting documentation – 5 years from the end of the calendar year in which the tax payment deadline expires). After the processing period has expired, the data is deleted or anonymized.

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6. Profiling

We collect data stored in cookies to tailor content to your needs. By "content," we mean both what we publish on our website and what administrators display to you on sites where we have our profiles (e.g. Facebook, Instagram). By "tailoring," we mean making the content more interesting to you. Data stored in cookies allows us to analyze your behavior.

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Using cookie technology, based on the analysis of the frequency of visits by a particular user to our site and their interest in specific products, we can learn about our users' preferences. This allows us to understand the habits, expectations, and needs of our customers, which we can respond to by adjusting the functionalities of our site accordingly. With cookies, we can reach you with ads tailored to your interests and present interesting marketing offers or content. In other words, the goal of our activity is to create your portrait based on the information available to us. With this use of data, we can display ads that will interest you.

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If a user chooses to opt out of storing cookies on their device, they will still be presented with ads while using our website, but these ads will not be related to the user's previous activity on the site. In addition, the analysis of interests (preferences) may be applicable to adult customers after they have given their consent if it is used to create and present specially dedicated ads or offers in an automated way that may have legal consequences for such a customer or significantly affect them in a similar way.

 

7. Retargeting

Using cookie technology, we can reach those users with advertising messages who have previously visited our website or had contact with the services we offer. In this case, the advertising message appears on other websites visited by the user. Thanks to the data contained in cookies, we can create statistics, for example, about the number of people using our website. Automated processing of personal data for statistical purposes occurs within the framework of using analytical tools such as Google Analytics or Google Ads.

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8. Server Logs

Like most other websites, we collect data contained in log files. The information in the log files includes your IP number, the network name of your computer, your Internet provider, the browser you use, the time you spend on the site or the pages you open while using our site. The information contained in the server logs is not disclosed to anyone except those duly authorized to administer our server. The data stored in them provide us with auxiliary material for the administration of our website, e.g., based on the data from the logs, statistics may be generated (providing, for example, information from which regions we record the most visits to our site). However, these summaries do not contain information that identifies individuals using our website.

 

9. Cookies Policy

We use cookies on our website. They constitute IT data, in particular text files, which are stored on the user's terminal device and are intended for use on the website. Cookies usually contain the name of the website from which they come, the time they are stored on the end device and a unique number.

Cookies are used for:

1. To adapt the content of our website to the user's preferences and optimize the use of the website; in particular, these files allow us to recognize the user's device and properly display the website, tailored to the user's individual needs;

2. To create statistics that help us understand how users use our website, which enables us to improve its structure and content. The framework uses two main types of cookies: "session" cookies and "permanent" cookies (persistent cookies). "Session" cookies are temporary files that are stored on the user's terminal device until the user leaves the website or shuts down the software (web browser). "Permanent" cookies are stored on the user's end device for the time specified in the parameters of the cookies or until they are deleted by the user.

On our site, we use our own cookies to ensure the smooth functioning of our site (among other things, to study the popularity of our site, for statistical and analytical purposes, or to process product orders) and external cookies used by third parties whose services we use as part of our business (including through Google or Facebook tools).

Simply providing the ability to use cookies does not give us direct access to other personal information. The information collected and contained in cookies may be stored after the end of the browser session which allows, for example, their use during subsequent visits to our site. In many cases, web browsing software (web browser) allows cookies to be stored on the user's terminal device by default. Users can change their cookie settings at any time. These settings can be changed, in particular, in such a way as to block the automatic handling of cookies in the settings of the web browser or inform about their placement on the user's device each time. Detailed information about the possibility and methods of handling cookies is available in the settings of your web browser.

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10. Marketing Tools

1. Google Tag Manager
   We use Google Tag Manager (GTM) on our website, a tool that helps us administer website tags through a user interface and integrate program codes on our website. Through GTM's functionality, we can measure the traffic and behavior of users visiting our site, determine the impact of online advertising and our social channels on that behavior, or make remarketing and targeting settings or test and optimize the website. In connection with the use of GTM, Google collects aggregated data without being able to identify a specific user. Tracking services such as Google Analytics and Google Ads are integrated with GTM.

2. Google Analytics
   We use an analytical tool on our site, which is Google Analytics. This tool uses its own cookies and with the help of special code analyzes statistics and verifies traffic on the site. All this is aimed at improving and developing our website. Among other things, Google Analytics collects anonymous information about visits to our site or about the time spent on the site by users. We may also use the following advertising features as part of the Google Analytics service: remarketing using Google Analytics; reports of impressions on the Google ad network; reports of demographic and interest data in Google Analytics; integrated services that require Google Analytics to collect data for advertising purposes, including the use of ad identifiers and cookies. Through your browser settings, ad settings, mobile app ad settings and any other available methods (such as NAI's consumer opt-out feature), you can opt out of the advertising features we use. Information about data collection and processing by Google Analytics is available at: https://policies.google.com/technologies/partner-sites?hl=pl.

3. Google Ads
   In order to develop the functionality of our site, we also use a marketing tool - Google Ads. Thanks to this service, our ads can be displayed on external websites, and based on the data collected during advertising campaigns, we have the opportunity to assess the effectiveness of our chosen advertising means. Google Ads uses cookies, thanks to which the parameters of reaching the recipient with an advertising message are measured. If you visit our website by selecting Google Ads, Google Ads will store a cookie on your device you are using, thus remembering that you have visited our website. If you leave your contact information (e.g. by signing up for our Newsletter), this is feedback (an indicator) for us, which informs us about the effectiveness of a given advertising campaign or other targeted actions we take. In addition to Google Ads conversion, we can also use the Google Ads remarketing function. It allows us to display to users who have previously visited our site ads that are personalized for a given user based on his or her interests from other browsed Google-owned websites. We use the collected data for statistical purposes only. We order advertising campaigns only on the basis of aggregate criteria (specific target groups), never on the basis of the criterion of a specific user using our website.

4. Facebook Pixel
   On our website, we use the marketing tool Facebook Pixel, which is provided by Facebook. The Facebook Pixel is an analytical tool that, using a piece of code embedded in our website, helps us measure the effectiveness of advertisements based on an analysis of your activities on our website for statistical and market research purposes. The Facebook pixel also provides us with comprehensive statistics on our website usage. This allows us to target you with advertisements for our products that are more relevant to your current interests. Facebook's specific data processing terms and other privacy policies are available at: https://www.facebook.com/legal/FB_Work_Privacy. Further information on the features of the Facebook Pixel operation is available at: https://www.facebook.com/business/help/742478679120153.

5. Other
   As part of our marketing activities, we may also use the services of other third parties that use their own cookies.
    

11. Social Media

We put plugins for social networks on our website: Facebook, Instagram, LinkedIn. The use of plug-in functions may involve the use of cookies of such portals. The use of the plug-in function is made by clicking the button with the appropriate icon, which causes a direct connection to our profile on the respective portals. In the event that you use our website and at the same time remain logged in on such portals, information about your access to our website is noted on these portals. If you do not agree to the above-mentioned portals acquiring information about your visits to our website, we recommend that you first log out of your accounts on such portals.

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12. Geolocation

We may provide you with the option of geolocation as part of our service, that is, determining your geographic position when you use our site. Geolocation is done only with your prior consent, based on your browser settings and based on the IP address of your device. We use geolocation only for advertising purposes and to facilitate the ordering process in terms of selecting delivery options at a particular pickup point. Location data is collected when required to use a related feature. You can completely disable geolocation services in your device settings, but this may prevent or hinder your full use of our website.

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13. Web push notifications

We may use web push notifications, which are short messages that appear on the screen of your device, through which we can provide information and updates about the content of our website. Web push notifications allow you to stay up to date with the content provided on our website. Receiving web push notifications is done with your consent. When you visit our website, you may see a message informing you that you can receive such notifications. If you give your consent (by clicking on the "I agree" button or of similar meaning), these notifications will be displayed on your device. You can disable the option to receive web push notifications. To do so, it is necessary to change the settings in your web browser.

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14. Final provisions

We review the content of our Privacy Policy on an ongoing basis to keep it fully up-to-date. In case of any changes or additions, which may result, in particular, from the need to adapt to changes in applicable laws or applicable privacy standards, or related to the expansion of our offer, we will notify you on our website (e.g. via web push message) or by sending you an appropriate e-mail, as soon as a change is published. Whenever you use our website, we encourage you to visit our "Privacy Policy" tab.